With 22+ years across UAE retail and multi-brand conglomerates. I translate strategy into measurable frontline outcomes — conversion, ATV, UPT and customer experience.
Strategic and commercially driven Learning & Development leader with 22+ years across Retail, Multi-Brand Conglomerates and Corporate environments in the UAE.
Proven track record of driving business performance through capability building, linking learning strategy directly to sales growth, customer experience and operational excellence. Experienced in designing and scaling enterprise-wide frameworks that enhance retail execution, leadership effectiveness and frontline productivity.
Currently leading Training & Development across Homes r Us and RFD (Retail Franchise Division), enabling 1,000+ employees across Retail, Warehouse and Corporate functions — with regional exposure across the UAE, Qatar, Oman and Bahrain.
Each program ties learning design directly to commercial KPIs — built, launched and measured end-to-end.
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1,000+ employees across functions needed structured, trackable development.
Designed and launched an enterprise-wide learning journey covering product, sales, leadership and compliance.
Single source of truth for development, with visibility from frontline to C-suite.
Frontline teams lacked confidence to communicate product value across categories.
Built structured PK modules, supplier-led training, and standardized Fact Sheets, Guides & Workbooks.
+2–4% conversion and +8–15% ATV across the store network.
Inconsistent cross-sell and add-on behavior limited basket size.
Embedded selling behaviors and coaching rituals across stores.
+10–20% UPT through cross-sell and add-on strategies.
Need to lift customer experience and mystery shopper scores consistently.
Governed end-to-end Service Excellence and Mystery Shopper program.
Improved CX metrics and store execution consistency.
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Store leaders needed to connect daily decisions to retail KPIs.
Designed an accessible finance program for non-finance leaders.
Stronger commercial decision-making across store leadership.
Build a pipeline of confident, capable managers across the business.
Delivered structured leadership programs and manager development pathways.
Strengthened managerial capability and team performance.
Experience
Toolkit & credentials
Testimonials
"Add a quote here from a senior leader, peer or business partner who can speak to your impact on the business."
"Add a quote here from a senior leader, peer or business partner who can speak to your impact on the business."
"Add a quote here from a senior leader, peer or business partner who can speak to your impact on the business."
Contact
Open to senior Learning & Development and Retail Capability leadership conversations across the GCC. I respond personally — usually within 24 hours.